Blog
Writing for people who actually run the accounts
For freelance social media managers and small business owners. Specific examples, real numbers, no vague advice.
Client work
How to price a monthly retainer without guessing
A simple way to build a number from hours, not from what feels fair or what a competitor charges.
Content
Carousel or Reel: what actually gets saved for a local business
A practical way to choose between the two formats — and how to measure the answer on your own account instead of trusting anyone's benchmark.
Metrics
The 4 numbers worth checking every Monday
Ignore the 20-tab analytics dashboard. Here's what to actually look at each week and why.
Platforms
The case for quitting a platform, not adding a fifth one
Sometimes the best move for a small brand's social presence is doing less, on purpose.
Client work
What to actually do in week one with a new client
A concrete week-one checklist so you're not guessing what the client wants three weeks in.
Operations
The 15-minute comment habit most accounts skip
Posting gets all the attention. Replying is the part that actually builds an audience that comes back.